Question: I need help in marketing my PT practice to the local community, any suggestions?

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Answer #1:

local newpaper,loacl penny saver, internet, phone book, business cards,local tv commericals

Answer #2:

One service marketer found that a full sized yellow page ad could be replaced by a much smaller one that brought in more business by saying "Call our 24 hr information line..." some people were found willing to listen to a 15 minute presentation, when put in an informative format.

Conventional print advertising is becoming less effective year by year as more internet savvy people use their computers are their primary information sources, not even subscribing to news papers. Some common ways these people can be connected to a local business:

Free Google local search listing: You don't need a web site to be more prominently displayed beside a map in the Google search results. Only a physical business address is required, they verify your business by searching online directory sites, so it wouldn't hurt to be listed in them. Positive reviews of your local listing can improve it's placement.

Online yellow pages: there are multiple local listing websites, I'm not families with their pricing structure, I'm guessing that a basic listing may be free on some, superpages, reachlocal and dexknows are some examples.

Paid search result advertisements: The major search engines display "Sponsored" results as well as the top ranked organic search results. Usually bought on a pay per click basis, these ads can be go targeted to only be seen by people within a certain radius, helping to make the ads more cost effective. Facebook also now sells advertising, their detailed member profile information allows more tightly targeted advertisements aimed at specific gender, age marital status, and interests, you can advertise only to people having birthdays. You generally need a web site that these ads send visitors to, though I understand you may currently be allowed to place your phone number in a google adwords ad.

Answer #3:

First do research and make a plan.

Get a website optimized for Google local.

Build relationships with people who can refer business to you.

Use direct mail to send people to your website.





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